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Asthma Awareness Week 2020
The Asthma Society of Ireland approached us to devise a campaign to raise public awareness around Asthma Awareness Week 2020.
The objective of the campaign was twofold – to drive awareness of the concerns of asthmatics in Ireland amid a global pandemic and to launch the Asthma Society’s new Slainte Care funded nurse led Asthma Whatsapp messaging service.
As Covid 19 prevented any on street or physical fundraising events, Asthma Awareness Week 2020 also sought to raise much needed funds to continue the Asthma society’s crucial work. A virtual fundraising appeal 10 Million Steps for Asthma asked supporters to walk, jog or run 10,000 steps every day during Asthma Awareness Week and to fundraise for the Asthma Society.