Depaul Ukraine Appeal

Etch Communications was brought on board to support Depaul Ireland in managing messaging and overseeing media relations around the Depaul Ukraine Appeal that aimed to reach as many media outlets as possible over a short period of time.

Background

As the Russian invasion of Ukraine began to unfold Depaul began to mobilise to meet the humanitarian crisis. Millions of people were displaced internally within Ukraine, and millions more fled across international borders.

Depaul Ireland is part of an international group of charities, also working in Slovakia and Ukraine and when the war began, Depaul staff and volunteers repurposed their existing services to distribute food and vital supplies in cities under siege. 

Depaul Ireland was working closely with the Irish government to provide support and practical supplies for Ukrainians arriving in Ireland. Furthermore, Depaul Ireland launched a nationwide appeal for donations to fund their Ukraine humanitarian response on the ground in Ukraine. 

Our response

Working closely with Depaul Ireland, as well as with Depaul International, Etch delivered an impactful awareness campaign through strong messaging and as well as pitching and securing national and regional print and broadcast interviews for Depaul Ambassador, Prof. Luke O’Neill as well as Former President Mary McAleese. 

Highlights included national broadcast interviews with Prof Luke O’Neill on RTE 1 Claire Byrne Live and Virgin Media One The Six O’Clock Show, former President Mary McAleese on Virgin Media One Weekend AM, both appearing on the RTE Late Late Show as well as multiple print interviews in support of the appeal.

The results

To date, there have been 45 pieces of coverage and 9,936,404 opportunities to see, hear or read about Depaul’s Ukraine Appeal

Coverage was achieved across 45 outlets

Print
(12)

Broadcast
(22)

Online
(11)

Outcome

The Depaul Ukraine Appeal surpassed all preset key performance indicators and achieved its aims to aid those affected by the war in Ukraine. The donations received from Depaul’s nationwide appeal funded Depaul’s humanitarian response on the ground in Ukraine. Additionally, Depaul Ireland worked closely with the Irish government to provide support and supplies for Ukrainians arriving in Ireland.